For business owners

Build A Business That Gives You Freedom. Not One That Owns You.

Running a business was supposed to give you freedom, so why does it feel like it is taking over your life? Whether you want to grow, step back, or move on entirely, there is a clear path forward. It starts with a free conversation.

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Do any of these sound familiar?

If One Of These Hits You Between The Eyes, Keep Reading

My team feels like passengers, not drivers.
I'm the top salesperson in my own company.
Everything still runs through me.
No one really owns outcomes except me.
Truth is, I don't really know where the money goes.
Our sales are growing, but our margins aren't.
I'm rich on paper, but usually cash poor.
I don't really know what my business is actually worth.
If I'm honest, I don't have a succession or exit plan.
My spouse is getting really tired of this.

None of these mean you built a bad business. They mean you built one that depends on you. That is a solvable problem, and it has a sequence.

The roadmap

Every Business Sits On One Of Five Steps

Find where you are today. The work is different at every step, and doing the right work in the wrong order is why most improvement efforts fail.

The 5 Steps to Freedom with all 21 Silver Bullets

1 CreationProve the model works.

2 ChaosStabilise the bleeding.

3 ControlInstall systems and financial discipline.

4 ProsperityExpand profit and efficiency.

5 FreedomIt runs without you.

The book

The Whole System, Written Down

The Business Owner's Guide to Freedom follows Steve Alston, CEO of Badger Industries, as his company climbs the 5 Steps to Freedom. Alongside the story it teaches the 21 Silver Bullets, the specific tools that move a business from one step to the next. It is the same framework our certified coaches use with clients every day.

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How it works

Three Steps

Step one

Book A Free Coaching Session

A real conversation about where your business is and what you actually want. No charge, no obligation, and we will tell you honestly if we are not the right fit.

Step two

Find Out Where You Are

We will work out which of the 5 Steps you are on and which of the 21 Silver Bullets would move the needle fastest in the next ninety days.

Step three

Work With A Certified Coach

If it makes sense, we match you with a CoachPro certified business coach who works with owners like you, in businesses your size.

Owners we have worked with

What Actually Changed

Real results from clients of CoachPro certified coaches. Names and companies withheld at the owners' request.

$300,000 to over $3 million a year

Working with my coach made a night and day difference. Our revenues went from around $300K to $400K per year to over $3 million per year. We now run almost completely on repeat business.

Painting contractor

From missing payroll to buying the building

I'd had a bad couple of years. Looking back, none of the last fifteen had been great, the company always struggled to pay its bills. We've gone from struggling to make payroll to being in a position to possibly purchase the building we've rented for thirty years.

Machine shop owner, 17 employees

A quarter million in profit

Our main issue was that we weren't charging properly. My coach was the only person who identified the problem, and fixing it literally turned the company around. Now our margins are great and we're on pace for record profitability.

Roofing company owner

Two months in France with a three-month-old

I am sitting by the poolside in France reflecting on the last two months I have spent with my three-month-old baby. I have enjoyed my time here while not worrying about my business at all.

Salon owner

I stopped being the air traffic controller

Everything that happened in that business, somebody had to ask me a question. I was being harangued by people morning, noon and night. I was wondering why my staff couldn't make decisions, why everything had to come through me.

Manufacturing owner

Five to ten times what the coaching cost

I wanted someone with experience who could see things differently, so I wasn't failing by myself. I specifically wanted to learn how to prepare my business to be attractive to a buyer. I'd estimate the impact on my business at five to ten times what I paid.

Owner preparing to exit

I stopped thinking like an employee

The largest change was that I now truly feel and act like a business owner. Before coaching, my attitudes and feelings were much more like those of an employee.

Automotive shop owner

Three contractors became a team of fifteen

I'd been in business about a year when we started. It was myself and three or four contractors, and now the team has grown to fifteen. My coach helped me build the confidence and belief in my bigger vision, and the systems to get there.

Nutrition practice founder

Start on your own

Ten Free Tools

The same worksheets and calculators our coaches use with clients. All ten, one email address, no charge.

Silver Bullet Scorecard Rate your business on all 21 Silver Bullets.

Profit Equation Worksheet See exactly where your profit comes from.

Price Increase Calculator How many customers you can afford to lose.

Cost of a Mis-Hire Worksheet What the wrong person actually cost you.

Time Study and Matrix Where your week actually went.

Value / Fun Matrix Sort the work, then hand it over.

Strategic Plan All nine sections, ready for your team.

Waste Worksheet The seven types, and what to fix first.

Org Chart and Job Descriptions Draw the business, not the people.

Vision Book The one that isn't about the business.

Get All Ten Free

Start here

Book A Free Coaching Session

Sit down one to one with a certified CoachPro business coach, at no cost. We will help you pinpoint where you are in the 5 Steps to Freedom and choose the single move that will matter most this quarter.

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