A Blazin’ Business Coach Bio

What are business coaching clients buying?

No, really. Think about it.

When you sit down with a prospective client to convince them to sign a contract with you, what are they spending their hard-earned revenue on?

Yes, it’s business growth. Yes, it’s more freedom and less stress.

But at the end of the day, prospective business coaching clients are buying one thing:

You.

That might make you feel uncomfortable, but it shouldn’t! After all, you’re the one with the insight and expertise to help them get the results they’re seeking. If they don’t trust you, there will be no sale.

So what are clients looking for?

I like to say they want to know three things about you:

Competence

First, they want to know that you’re for real; that you’re not a charlatan or hypester, but that you know what you’re talking about and can guide them successfully through their business challenges and landmines.

That’s why I also suggest that your business coaching bio include a summary of the major periods of your professional life, significant awards and recognitions you might have received, and any education, certifications, or accreditations you’ve earned.

Client Relevance

What’s in it for them?

Be sure to include details that will help your prospective clients see themselves in your bio. If you’ve worked in their industry or with businesses their size, include it. If not, that’s okay, just be sure to frame this in terms of achievements vs. mere activity. By this I mean tell them the actual results you’ve driven. Use numbers and statistics to be as precise as possible. It’s much more powerful to say that you helped increase revenue $1.2M than something generic like “significant growth.”

Character

You’re not just some numbers on a screen—you’re a human being. And your prospective clients want to get to know you as a person. Here’s where you can highlight aspects of your character. Briefly mention your family life, significant adversities you may have overcome, and/or what you stand for morally and ethically.

Before / After

Check out this before and after example.

BEFORE

• 20 years in the Electronics Industry, including product research, marketing, field service, product development, and human resource development.

• Experience in government, defense, petroleum, convenience store, and power generation industries.

• Electrical Engineering degree from University of Notre Dame.

AFTER

• 20 years as a successful business executive with experience in marketing, sales, team leadership, engineering, quality improvement, training, management, and human resources.

• Responsible for $7M profit center for Fortune 500 company managing 65 personnel on multi-disciplinary teams in 5 locations world-wide.

• Reduced unit costs of product development by 25% and saved over $1.6M using Six-Sigma improvement processes.

• Responsible for multiple QS9000 and ISO9001 certifications.

• Electrical Engineering degree from University of Notre Dame.

• Left the world of big business to become a business coach and have been awarded for his achievements in growing small businesses in Indiana and Southern Ohio.

• Happily married, father of two daughters, and owner of over 10 pets!

See the difference?

Now do it yourself! Use our sizzling hot bio template to craft your own. And while you’re at it, get more business-building tips and tricks in our popular FREE ebook, Secrets of a Business Coaching Rock Star!