Coaches’ Coach Rebrands as CoachPro

After nearly two decades of empowering business coaches worldwide, Coaches’ Coach is proud to announce its rebranding to CoachPro. Since its founding in 2005, the organization has become a trusted name, with more than 23,911 business executives trained, 452 certified business coaches, and a presence in 20 countries. This transformation to CoachPro reflects a renewed commitment to delivering the premier support, resources, and brand credibility that today’s professional business coaches demand.

“Brands and their value propositions evolve,” says Eric Dombach, Founder and CEO of CoachPro. “With more than 19 years of experience in the business coaching industry, we felt it was time for our brand to better communicate the value we create for members. Today, CoachPro offers a complete system for supporting business coaches at every stage of their journey, helping them build profitable and scalable practices with industry-leading support.”

The decision to rebrand is rooted in three primary factors:

1. Enhanced Value Proposition for Members

Over the years, Coaches’ Coach has evolved to meet the expanding needs of business coaches globally. Our members come to us to establish or elevate their professional practices, and CoachPro more accurately reflects the level of sophistication, support, and opportunity we offer. With a track record of training more than 23,000 executives, CoachPro speaks directly to our comprehensive approach, one that is trusted and respected by both our community and their clients.

2. Strengthened Market Presence and Brand Leverage

Many business coaches aren’t focused on creating their own brand; they’d rather align with a brand known for quality, credibility, and market influence. In the past, options were limited to joining costly franchises and assuming substantial financial risk. By becoming certified with CoachPro, business coaches gain the ability to affiliate with a trusted name that is recognized across 20 countries. The CoachPro name simplifies the value proposition for end clients, instilling trust and professionalism from the outset.

3. Simplicity and Instant Recognition

The Coaches’ Coach brand has always held meaning, but the name often required explanation. CoachPro, by contrast, conveys our purpose simply and directly. In a fast-paced world where potential clients have mere seconds to make a decision, CoachPro leaves no room for ambiguity—it represents the high standard of professionalism that members and clients have come to expect.

With this rebrand, CoachPro reaffirms its mission to elevate the business coaching profession and empower coaches worldwide to build impactful and profitable practices.

For more information, visit www.gocoachpro.com or contact Eric Dombach at [email protected].

About CoachPro

Since its founding in 2005, CoachPro has dedicated itself to professionalizing the business coaching industry, offering a comprehensive suite of resources to support business coaches at every career stage. With more than 23,900 executives trained and a reputation for excellence, CoachPro is committed to fostering growth and profitability for its members across 20 countries.

Contact:
Eric Dombach
CoachPro
+1 717-715-2179
[email protected]