The Most Important Components of Business Coaching
Many beginning business coaches struggle to talk about what business coaching is–and more importantly, why anyone should hire them. So what are the most important components of business coaching?
See if this helps…
Definition: Business coaching is the process of helping small-to-medium sized businesses increase their profits and improve their quality of life by guiding them through a process that increases their sales and cuts costs.
Description: Typically, coaches and clients meet each week for 30 to 60 minutes. Most coaching sessions are held on the phone, some in person.
What Happens During Coaching Sessions?
During your time with clients, here’s what you provide…
Awareness. Your first job is to help your clients become aware of the roadblocks and obstacles adversely affecting their businesses. You do this by digging into their businesses to “diagnose” the issues, and then clearly communicating where they’re falling short. After all, recognizing and understanding the problem is the first step to correcting it.
Education. Next, you guide them to the educational resources they need to overcome their challenges. Many business owners lack any kind of real business training – so you teach them these essential skills using tools, knowledge, strategies, and assignments.
Accountability. In order to make sure your clients actually implement what you share with them, you hold them accountable. You provide feedback to make sure they’re doing the work correctly. You stay positive and affirming to ensure they follow through on their objectives. Accountability is one of the most important aspects of coaching, and believe it or not, they’ll thank you for it.
Putting it Together
Next time someone asks you, “What exactly does a business coach do?”, you know how to respond.
A business coach helps business owners improve their businesses and quality of life by guiding them through a process that increases sales and cuts costs. It takes place in weekly 30-60 minute sessions, where clients gain awareness of roadblocks stopping their growth, education to overcome them, and accountability to implement their training successfully.
A business coach helps business owners improve their businesses and quality of life by guiding them through a process that increases sales and cuts costs. It takes place in weekly 30-60 minute sessions, where clients gain awareness of roadblocks stopping their growth, education to overcome them, and accountability to implement their training successfully.
Looking for more great tips, tricks, and tools for beginning business coaches? Check out our FREE ebook, How to Become a Business Coach.
