BREAK-EVEN PLAN
Relief Begins the Moment You Know Your Break-Even Point
Every business owner knows the feeling:
The end of the month is coming.
The bills are due.
Payroll is approaching.
Expenses do not wait.
Your mind begins to tighten.
The pressure is familiar.
Too familiar.
This pressure does not come from lack of effort.
It comes from lack of clarity.
Because there is one number in your business that determines your level of financial stress:
Break-Even.
Your Break-Even Point is the amount of revenue your business must bring in each month to:
Pay the bills
Cover delivery costs
Pay your team
Pay yourself at a healthy level
And maintain stability
Not thrive.
Not grow.
Just remain healthy and safe.
When you don’t know this number, every month feels like a guess.
When you do know this number, every month has a target that makes sense.
This is where emotional weight lifts.
This is where strategy becomes grounded.
This is where leadership becomes confident.
Because when you know your break-even, you stop operating from fear and start operating from focus.
The Break-Even Formula (Made Simple)
Break-Even =
Operating Expenses + Owner’s Pay + Delivery Costs
divided by
Gross Profit Margin
This calculation tells you:
The minimum monthly revenue required for stability.
And once you know it — your sales targets become real, not emotional.
Why This Matters So Much
When break-even is unclear:
You feel like you’re always behind
You can’t tell if growth is working
You don’t know whether to hire or wait
You feel guilt when you rest
The business feels like a moving threat
When break-even is clear:
You know exactly how many clients you need
You price with confidence
You grow intentionally, not reactively
You can plan hiring, not gamble on it
You can rest without fear
You create breathing space
This is not just a financial tool.
It is an emotional liberation tool.
The Psychological Shift
The Break-Even Plan breaks the cycle of:
Hustle → Hope → Stress → Repeat
And replaces it with:
Target → Action → Progress → Control
You can build the strongest systems and have the best values —
but if financial anxiety is constant, the business cannot mature.
Break-even is the first gate to freedom.
Your Coaching Assignment
Run the calculation.
No matter how uncomfortable it feels.
Then write this number somewhere you see it daily.
Your job each month is simple:
Hit break-even early.
Then build profit after.
This one shift can change your entire emotional relationship with your business.
