STRATEGIC PLAN
Most business owners think strategy means: “Write goals.” “Pick a number for revenue.” “Make a list of things to do.” But that is not strategy. That is activity planning.
Welcome to our blog, designed to support aspiring and experienced business coaches alike. Whether you're looking to start your journey as a coach, enhance your skills with advanced training, discover essential coaching tools, or evaluate the value and risks of business coaching franchises, our content is thoughtfully organized to guide you every step of the way. Dive in and find the resources that best suit your path to success!
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Welcome to our blog, designed to support aspiring and experienced business coaches alike. Whether you're looking to start your journey as a coach, enhance your skills with advanced training, discover essential coaching tools, or evaluate the value and risks of business coaching franchises, our content is thoughtfully organized to guide you every step of the way. Dive in and find the resources that best suit your path to success!

Most business owners think strategy means: “Write goals.” “Pick a number for revenue.” “Make a list of things to do.” But that is not strategy. That is activity planning.

A USP is not your slogan. It is not your mission statement. It is not “we care about our customers” or “we deliver quality.” Those are expected. They are not differentiators. Your USP is the clear, specific reason why the customer should choose you.

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